Copper Post – Wine Supply Chain in the New Economy

Copper Post – Wine Supply Chain in the New Economy

November 7, 2012

The wine business is a different place today than it was before Direct To Consumer (DTC) became a reality. Accelerated brand proliferation means there are over 1 million unique wine products in the market today. In the US, the largest wineries are gaining share as wholesale business represents the vast majority of wine business. And while DTC at some of the largest wineries is still nearly non-existent, the term ‘bottleneck’ to describe the state of market access for thousands of second and third tier domestic wineries and countless imports doesn’t deliver justice to the situation. Continue reading