Copper Post – Drivers of Demand: The New Model

Drivers of Demand: The New Model

January 15, 2013

The past three years have been dominated by the rise of wine flash sale sites typically focused on a program that features a particular price point available for only a short period of time or until the entire product is sold out. The sites have played a vital role in helping wineries divest themselves of excess wine inventory and cycle through less known brands. They have helped increase wine consumption among younger audiences by the sheer proliferation in the number of sites, and by making wine more Continue reading