Winery Do-It-Yourself Fulfillment vs. Outsourcing: Things to Consider in DIY Evaluation

Winery Do-It-Yourself Fulfillment vs. Outsourcing: Things to Consider in DIY Evaluation

April 17, 2013

Outsourcing non-core business activities has quickly become a mainstay in the business world as companies of all sizes strive to find ways of cutting back internal operating costs without hindering service and quality to customers. When examining wine direct to consumer (DTC) order fulfillment services, an overwhelming majority of wineries choose to outsource to a third party logistics (3PL) provider. Continue reading

Copper Post – Drivers of Demand: The New Model

Drivers of Demand: The New Model

January 15, 2013

The past three years have been dominated by the rise of wine flash sale sites typically focused on a program that features a particular price point available for only a short period of time or until the entire product is sold out. The sites have played a vital role in helping wineries divest themselves of excess wine inventory and cycle through less known brands. They have helped increase wine consumption among younger audiences by the sheer proliferation in the number of sites, and by making wine more Continue reading