Marketing Wine To Millennials
One of the highlights of the 2015 Direct to Consumer Wine Symposium was the user group focused on Millennial marketing. Copper Peak Logistics’ Dave Dobrow hosted a panel that brought together four wine-industry and marketing experts who gave a look into the next generation of wine consumers. We’ve compiled a summary of the very valuable insights and actionable takeaways shared and the user group for you to read here:
Fill out the form above to download our whitepaper outlining the insights from Copper Peak Logistics’ Socially, Mobile, Millennials: Farming for the Future DTC Wine Symposium 2015 User Group.
Copper Peak Logistics Adds George Ross to Sales and Marketing Department
Napa, CA – December 1st, 2014 – Copper Peak Logistics, the trusted name in winery direct to consumer fulfillment, logistics and brand building services, announced today the addition of George Ross to the Sales and Marketing department in Napa. George will be joining the team as a Business Development Associate reporting to Dave Dobrow, Vice President of Business Development and Marketing. His responsibilities will include sales, account development, and various marketing initiatives. Ross comes to CPL from Bacchus Fulfillment (a division of Wine Shipping), where over a period of nine years he advanced to an Account Manager role, and was previously the Warehouse Manager at Napa Valley Packaging.
“We are really excited to have someone like George join the CPL team” said Milton Cornwell, General Manager of CPL. “George has accumulated a tremendous amount of experience in the wine industry, most of which has been focused on direct to consumer sales, building brand awareness, as well as developing relationships with existing clients and new prospects. As such, he is comfortable with our organization and we feel his skills and experiences will blend perfectly with the current and future sales and marketing directives of CPL.”
“I am excited and honored to be joining the CPL team,” Ross added. “CPL really promotes a family atmosphere where each individual’s efforts boost the company’s success, as well as making each person feel empowered and valued. This dynamic naturally extends to all of our customers, making them more than clients, but partners. I look forward to both contributing and benefitting from this great company, and all of the people involved.”
For more information, contact Milton Cornwell, General Manger of Copper Peak Logistics at (314) 692-9555 or firstname.lastname@example.org.
Earthquake Update- September 2, 2014
The August 24th earthquake left many of our neighbors, colleagues and friends shaken. Seeing images of barrels toppled and broken bottles this past week has broken our hearts and our prayers are with those who’s loss, both professionally and personally, was significant and those who’s recovery will be long. We are continually impressed with this community and our surrounding communities as multiple organizations have come together to support those most affected.
We are happy to report only 8 bottles lost in the 6.0 magnitude earthquake. Our 53,000 square foot facility was 3.5 miles from the epicenter so we are thankful our seismic safe racking and impeccable pallet practices were in place and held up. Sunday was filled with many emails and phone calls to our winery and other eCommerce clients to assure them the safety of their products as well as to offer our helping hands.
We encourage those who are still in need to contact us or check http://www.napavintners.com/earthquake/ for resources. We also encourage everyone to support the community in any way possible. Consider donating to the American Red Cross, the Napa Valley Food Bank or the Solano Napa Habitat for Humanity. Or lend support by purchasing and enjoying Napa and Sonoma made wines!
– CPL Team